How To Market A Web Development Company: Dos and Don'ts

It is a really a challenge to market a web development company but if you want to stand out from the competition, you should consider these do's and don'ts.

Do's
1. Do use SEO well in your website. Good target keywords, good content, white-hat SEO techniques are what you need to rank #1 in Google and other search engines.
2. Do make your website user-friendly. Your website is your online business presence so make sure it says a lot about the potential of your business
3. Do list your business in business directories and listings
4. Do take advantage of some free ad listings online. You need not pay something expensive just to advertise
5. Do interact with your potential clients. When they have inquiries, you should try to get back to them as soon as possible and answer all your queries
6. Do finish jobs successfully with clients. Word- of -mouth marketing still exists.
7. Do some personal branding. Have a good logo and a tagline that touches people.
8. Do some direct contact marketing. Direct marketing techniques like handing flyers to target customers are still effective.

Don'ts
1. Don't do email harvesting. Believe me, its so irritating to see unwanted mails in your inbox, and email marketing has a low conversion rate
2. Don't try cold calling. This is also annoying. Wait for the right customers to come to you and don't force them.
3. Don't hand over some calling cards to potential clients that only contains your name and company. You should at least explain to potential customers what your business is all about and why they should need you
4. Don't do some blind marketing. Plan your marketing strategy well and target the right customers. Study their characteristics and where they hang out. Study their interests.

Bear in mind all these things and you will soon land many clients!